In the world of publishing, everyone has an opinion on who is (or should be) an editor. Some people think that anyone with good grammar skills can call themselves an editor. Others believe that only those with years of experience and formal training can claim the...
No one is safe from the media. The bright lights in a television interview or the probing questions of a journalist can make even the most composed person break out in a sweat. That’s why it’s important to have media training – to help you know what...
There are many different types of marketing, and it can be difficult to understand the differences between them. This blog post will discuss the major differences between brand marketing, advertising, and publicity. Each of these marketing channels has its own unique...
You’ve put a lot of work into your branding. You’ve developed a logo, created a marketing strategy, and come up with a tagline that encapsulates what your company is all about. But all of that effort can go to waste if your audience doesn’t trust you...
What does it mean to be a spokesperson? What are the key traits and behaviors of an effective spokesperson? Why are spokespersons necessary for media relations? This blog post will explore what it takes to be an effective public representative for your company or...
