Have you seen The Devil Wears Prada? Replace Andy with Nicki and that’s how this Chicago native got her start in magazines. Canvassing Midtown in search of the perfectly gooey chocolate chip cookie for her boss’s Monday afternoon sugar craving—been there, done that. On call 24/7 — check. Got the picture?

Nicole Pearl, who graduated from the University of Michigan and earned a Master’s from Northwestern University’s Medill School of Journalism, has made her mark as a beauty, lifestyle and fashion expert.

You may have seen her as a beauty and style expert on TV or mentioned in The New York Times. She’s been on national shows such as NBC’s TODAY, Today with Kathie Lee & Hoda, and Access Hollywood Live; she’s the resident beauty expert for Chicago’s Windy City Live, and she appears on morning news programs throughout the U.S. Nicole has been the moderator for Celebrity book tours and also played herself in an episode of The Style network’s reality show, Chicagolicious.

Nicole started out working in New York as a staff beauty editor and freelance beauty writer for national magazines. She’s covered backstage at New York and LA Fashion weeks and was featured in Bill Cunningham’s iconic Street Style Sunday Styles section.

She’s written for magazines and websites including US Weekly, the beloved Shop Etc. (R.I.P.), Cosmopolitan, Marie Claire, Health, Self, Shape, In Style, Seventeen, Working Mother, Golf for Women, Star, Family Fun, Chicago Social, Michigan Avenue, Gotham,,,,, orbitz and more.

Her path has broadened to include Satellite Media Tours, hosting events, and serving as the guest speaker for events and corporations from The American Academy of Facial Plastic Surgery & Reconstructive Surgery to Saks Fifth Avenue. She collaborates with brands such as Bath & Body Works, Ann Taylor, Birchbox, P&G, Macy’s and Intermix, to name a few.

Nicole is also the founder of the popular beauty blog, which was named one of the top 50 best beauty blogs by Beauty High. From products and tips to celebrity interviews, Nicole shares her insider access and tells it like it is because “Beauty Shouldn’t Be A Bitch.”

She also collaborated on a book to help preteens prevent social media from deflating their self worth. Too many kids allow the number of “likes” they get on social media influence their self-esteem and perception of beauty. Love Yourself(ie) is a fictional story about a girl named Harper who learns to use self-acceptance to filter social media and manage peer pressure.

And lest not forget her most important roles — wife and mom to three little ones, Rex, Jasper and Hazel.