Meet Pearl Pitch Desk
Get booked on podcasts and TV without it becoming a second job. Built by a national journalist who’s been on both sides of this.
The bottleneck isn’t effort. It’s Bandwidth.
You know you should be getting on podcasts and TV. But it keeps falling to the bottom of the list — because figuring out where to start, which shows, which angle, and how to write something that doesn’t sound like every other founder in their inbox takes a full day you don’t have. And a PR agency runs $5,000–$10,000+ a month. That math doesn’t work either.
Pearl Pitch Desk takes care of it all with AI Pitch Assistants for your brand built by Nicole Pearl, a national journalist and on-air expert with 25 years inside media, ongoing personalized support with Nicole (including a one-on-one session), and a community that opens doors.
If you’ve been wanting more visibility but haven’t done much about it because you don’t have the bandwidth to touch PR, this will fix that.
“After our local TV segment aired, we saw a 60%+ increase in direct traffic.”
Inside Pearl Pitch Desk: Here’s How It Works
1
Direct Access to Me for 3 Months
Get a national journalist, on-air personality, and PR strategist in your corner with the one thing no other tool in this space has: the journalist’s perspective, context, and editorial judgment that confidently tells you not just what to pitch but what actually gets booked.
We’ll kick off with a private, 45-minute 1:1 strategy session on Zoom.
This is where we set the foundation, right at my desk. I can’t wait to meet you! 👋
Private 1:1 strategy call included
2
Your Own AI Pitch Assistants
Finding, researching, pitching and booking podcasts and TV just got easier. Your PR assistants will take care of everything. They’ll write your newsworthy About Story, will give you media messaging so you get the yes, will do all the annoying researching and finding best-fit podcasts and TV shows, and will draft your pitches with my journalist-approved formulas — the same ones I use to get on TODAY and top podcasts, and that my 1:1 clients use to book their own segments, and more.
Your PR assistants live in a little platform I give you access to when you join so everything is neatly organized for you.
Just wait…because you’ll no longer carry the invisible workload, the mental load, and the emotional drain of wondering if you’re “doing it right”.
custom AI pitch assistants included
3
Monthly Office Hours
You’ll join monthly live group office hour Zoom calls with me for pitch review and feedback, strategic guidance, and real-time judgment calls. This is where things really click.
3 live group calls included
4
Your “About Story” — Written to Book and Sell
Get your Founder’s Story and media messaging crafted to generate press, drive successful marketing and social campaigns, and close sales. It’s the closest you’ll get to having a national journalist write your story for you.
When you join, you’ll 1. start with the Client Intake Form. 2. Then the AI Media Messaging Strategist will take over to provide your Media Messaging. 3. You’ll schedule your 1:1 Session with me. Custom founder story included
5
Pearl Pitch Desk Podcast Hub
A community-powered resource where members list their own shows when booking guests, exchange podcast contacts, share booking intel, and connect with other founders. The fastest way to get booked is being in the right room. This is that room.
Exclusive founder booking network included
You’re About to Have Direct Access to a Journalist’s Brain
(because you do.)
Pearl Pitch Desk is built on the same laser-sharp PR instincts, frameworks, and editorial judgment I actively use to land press for myself and my clients.
I’m not just someone who sends pitches. I’m someone who steps into studios, sits in green rooms, and goes live. I understand what makes a segment bookable… and what makes a guest re-bookable.
When you use your Pitch Assistants, you’re not just using AI. You’re working from a journalist’s point of view. Newsroom-level thinking, on demand, without second-guessing your language or waiting for feedback. And when something needs nuance, refinement, or a reality check? You bring it to me on our Office Hour calls.
Finally, PR stops being something you should be doing and becomes something that actually fits at scale.
Plus, You’ll Receive Three Bonuses
FREE Bonus #1: Podcast & TV Pitch Trackers
You’ll receive two separate Google Doc tracking systems:
- ✓ One Podcast Pitch Tracker
- ✓ One TV Pitch Tracker
Each is designed to help you track pitches, follow-ups, responses, and wins with clarity so nothing slips through the cracks. Whether you’re starting with podcasts, TV, or running both at once, your PR stays organized, intentional, and fully operational.
FREE Bonus #2: Sleuth Your Source Training
Because a great pitch is useless if you don’t know who to send it to. I show you exactly how I find TV producers and podcast contacts without paying for expensive media databases.
You’ll learn how to:
- ✓ Identify the right producer for a TV segment
- ✓ Locate real contact information
- ✓ Find podcast host emails quickly and strategically
FREE Bonus #3: The Booking Edge Edit
10 insider pitching tips, 5 for podcasts and 5 for TV, that will give you an advantage.
Inside, you’ll learn things like:
- ✓ How to subtly signal you’re a real listener when pitching a podcast
- ✓ The “competitor TV shortcut” that helps you quickly identify shows likely to book your expertise
- ✓ Simple adjustments that strengthen your pitch and help you avoid mistakes that get people ignored
Ready to Meet Pearl Pitch Desk & Get Started?
“Wait, What Are the AI Pitch Assistants?
Your AI Pitch Assistants are private, strategic partners that work together for your business to find the podcasts and TV shows you should be on and draft your journalist-approved pitches. The PR work that would normally take you hours or cost you thousands to outsource is now done for you in minutes. On top of that, you can trust that your About Story, messaging and pitches are media approved.
Podcast Pitch Finder
Finds aligned shows that fit your expertise and audience.
Podcast Pitch Writer
Generates angles and drafts pitches that stand out in crowded inboxes and position you as a must-have guest.
TV Finder
Identifies the right shows to pitch, so you can turn your segment into sales.
TV Pitch Writer
Creates bookable segment pitches that will get you on TV.
Media Messenger
Turns your brand into a media magnet by creating your newsworthy positioning, messaging, and About Story.
Here’s what these pitch assistants will look like in your real life:
Most people think they have to come up with the perfect angle, the perfect outlet, and the perfect wording before they even start.
You don’t.
Your Pitch Assistants actually ask you the right questions.
For example, with the Podcast Pitch Assistant:
- ✓ It identifies aligned podcasts based on your expertise and goals
- ✓ It may ask whether you want to pitch small or mid-size shows
- ✓ It does the critical thinking for you, devising spot-on and inspiring podcast topics that are the opposite of boring
You’re never stuck thinking,
“I don’t even know what to say.”
You can literally respond with, “I’m not sure.”, and it will continue guiding you.
Then it drafts the pitch for you.
After each draft, it offers refinement suggestions and follow-up questions so you don’t have to invent prompts just to improve it.
The TV Pitch Assistant works the same way.
It will create bookable segment angles built around what producers are actually looking for.
In other words, you’re not expected to be the strategist.
The AI handles speed and structure.
I handle strategy, nuance, and judgment for you.
(You need both.)
That’s how this turns into real placements, real interviews, and real doors opening.
Am I Ready for Pearl Pitch Desk?
If you’re wondering whether this is the right level of support for you, that’s a good sign.
You’re ready for Pearl Pitch Desk if:
- You’ve been in business long enough to know what you don’t want anymore
- You value strategy, judgment, and leverage over hustle and hope- just ‘manifesting it’ isn’t a PR plan
- You want to be visible in rooms that reinforce your credibility, not dilute it
- You’re tired of half-baked PR advice and want guidance from someone who has been the decision maker
- You want support, but you don’t want to hand over your voice or outsource blindly
- You’d love to have PR without paying $5000/month to a PR agency where you’re 1 of 50 clients
Not the right fit if:
- You’re still figuring out what your business is
- You want guaranteed placements (no ethical PR professional offers those)
- You want visibility without intention
If you’re nodding, you’re not early.
You’re right on time.
A Note From Me Before You Decide
I’ve been the staff editor opening pitches, the freelance journalist sending them, and the on-air expert booking myself on national and local TV. I’ve sat in newsrooms, green rooms, production meetings, and inboxes overflowing with bad ideas and worse timing.
Most PR professionals understand pitching. Few understand what it actually feels like to be the guest: to prep, to perform, and to leverage the moment after the segment airs. I do.
I can’t tell you how many founders downplay media… until they’re crediting a single feature as the moment their business took off.
I also know what it feels like to be sold PR that overpromises and underdelivers. To be told to “just pitch more” without context, support, or strategy. That’s not how I work, and it’s not what Pearl Pitch Desk is about.
Why I Know This Works…
I built this in response to my own 1:1 clients asking for a “Nicole-ified” system they could embed into their business so pitching was not only more sustainable, but so they could continue to have me in their corner and tap into my journalist brain.
I genuinely love helping smart, capable small business founders realize they are far more media ready than they think. I’m direct. I’ll tell you when something isn’t strong enough. And I’ll help you find the angle that makes producers lean in instead of scroll past.
If you want fluff, guarantees, or performative hype, I’m not your person.
But if you want experienced strategy and newsroom-level thinking with a national journalist on your side, and a system that actually fits your business, I’d love to work with you.
Join Pearl Pitch Desk
Pearl Pitch Desk Launch Price
3 Months of Full Access. $997 vs. $5,000+/month for an agency where you’re one of 50 clients. This is the lowest this program will be offered.
- ✓ Private 45-minute 1:1 strategy call with Nicole
- ✓ Podcast Finder
- ✓ Podcast Pitcher
- ✓ TV Finder
- ✓ TV Segment Pitcher
- ✓ Custom Media Messenger Guide including About Story
- ✓ 3 live monthly group strategy & office hour calls
- ✓ Access to the Pearl Pitch Desk Podcast Hub
- ✓ Podcast Pitch Tracker + TV Pitch Tracker (bonus)
- ✓ Sleuth Your Source Training (bonus)
- ✓ The Booking Edge Edit (bonus)
Once you join, you’ll fill out your intake form and book your 1:1 strategy call with me. That’s where we start.
A single 1:1 Power Session with Nicole is $697.
This gives you 3 months of full access for $997.
month-to-month or annual membership —
starting at $97/month.
What It’s Like to Work With Me: Real Results
I’ve spent 25+ years inside the media: from magazine editor to on-air expert. I know what converts visibility into sales and growth. I’ve booked myself. I’ve booked clients. Now my clients book themselves!
Here’s what that’s looked like recently:
Booked in 3 Weeks
“Three weeks after writing my first pitch with Pearl Pitch Desk, I was on a daytime TV show in Chicago.”
This Outperformed My Meta Ads—Immediately
“The segment did great for me! I had 6 orders right away in that area. I’m going to double down on media because the ROI has been much better than meta ads for me”
Booked on Stages
“I just landed a speaking gig with the tools and mindset you helped me develop and sharpen”
Better than ChatGPT
“I tried using ChatGPT for pitching, but the Pitch Assistant you built for me was better because this is what you do. The secret sauce is you, Nicole. What makes this really valuable is being able to come to you directly for guidance and connections. Nicole’s worth her weight in gold.”
From “I’ve Never Written a Pitch” to Confidently Sending One
“My Pitch Assistant is great! Especially for somebody like myself who has never written a pitch before, it’s been very helpful. And getting your feedback is even more helpful since you have so much experience.”
60%+ traffic increase
“After the local TV segment aired, we saw a 60%+ increase in direct traffic to our site.”
Community intel
“Connecting with other podcasters and sharing connections in this community can be more valuable than anything you can learn on a slide deck or through AI.”
Booked from One Pitch
“I landed my FIRST TV segment with the FIRST pitch I sent to a local TV producer.”
Frequently Asked Questions
What exactly is Pearl Pitch Desk?
Pearl Pitch Desk is a 3-month, start-anytime PR support system designed to help established founders land podcast interviews and TV segments using journalist-approved strategy, custom Pitch Assistants, and direct access to me. It’s not a course and it’s not an agency. It’s a supported pitching system you can actually sustain.
Is this a course, software, or coaching program?
Pearl Pitch Desk is not a course. It’s a hybrid experience. You get your AI Pitch Assistants for execution, plus live strategy and support from me through a private 1:1 call and monthly group office hours.
What are the Pitch Assistants, exactly?
They are essentially “mini-me’s” so you have a Nicole-ified PR system in your business. They contain my insider media expertise so your messaging, About Story and positioning are newsworthy. They take care of the annoying research PR requires to find your best podcast and TV matches. They brainstorm the bookable angles for your brand, draft pitches using my formulas, and think strategically like a journalist. No more staring at blank screens. No more spending time researching shows. No more procrastinating for weeks because all of the other parts of running your business are taking priority.
Are the Pitch Assistants generic or pre-built?
You start with an intake form. Each Pitch Assistant works according to your specific brand, positioning, experience, etc. What’s even cooler is that as your brand evolves, your assistants will, too.
Do I need to have an existing free or paid account with Claude or Chat GPT?
Nope. Your AI PR assistants are housed in a platform I provide to you. I’ll give you the link, and all you need to do is create a login so you can access your personal Pitch Assistants whenever you want.
Do I get access to your personal media contacts or press lists?
Pearl Pitch Desk does not include direct access to my private press lists or 25+ years of personal media relationships. What you do get inside Pearl Pitch Desk is my Sleuth Your Source training, where I show you exactly how I find TV producers and podcast contacts, including the method I used to land a KTLA segment through cold outreach. You’ll learn how to source aligned contacts yourself, without paying for expensive databases or waiting for introductions. Pearl Pitch Desk is designed to help you build your own visibility engine.
How long do I have access?
Pearl Pitch Desk runs on a 3-month timeline to start, but it’s not cohort-based. You can join at any time.
During your initial 3 months, you’ll receive:
- Full access to Pearl Pitch Desk
- 45-minute 1:1 kickoff strategy call with Nicole
- Your Media Messaging, Podcast and TV Pitch Assistants
- 3 LIVE group strategy and office hour calls
- Access to the Pearl Pitch Desk Podcast Hub
- 3 FREE bonuses when you join: (Your Podcast Tracker and TV Tracker, The Sleuth Your Source Training, and The Booking Edge Edit)
At the end of your 3 months, you’ll have the option to renew with a month-to-month or annual membership ($97/month). All renewal details are shared ahead of time so you can decide what makes the most sense for you.
Is this right for beginners or early-stage founders?
Pearl Pitch Desk is designed for founders who already have a business, who want to build their thought leadership, who have a product or offer, and clarity around their expertise. If that’s you, you’re ready.
How is this different from ChatGPT or other AI tools?
You can use ChatGPT or Claude to help with pitching — but without the right inputs, media messenging and strategy, most founders end up with generic ideas and pitches that don’t get responses. Pearl Pitch Desk is different because it’s built on how journalists and producers actually think. Your Pitch Assistants are customized to your brand, your expertise, and your positioning and are trained on the frameworks I’ve developed after 25+ years inside media. So instead of starting from a blank screen or guessing what might work, you’re guided toward angles that are actually relevant and pitches that are far more likely to get a “yes.” And unlike using AI on your own, you’re not figuring it out in a vacuum. You have access to me — someone who has been on both sides of the pitch — to help you refine your angles, strengthen your positioning, and make sure what you’re sending out is actually bookable and not a waste of your time.
What industries does this work for?
Although I have deep roots in beauty, fashion, wellness, and lifestyle media, the pitching frameworks inside Pearl Pitch Desk work across industries including finance, law, health, consulting, and service-based, product-based, and expert-led businesses. I have seen how media exposure can be a breakthrough for sales and credibility-boost for basically every kind of business.
Is press or podcast booking guaranteed?
No ethical PR professional guarantees placements. What is guaranteed is credible positioning, strategic outreach, and a system that helps you pitch with confidence and consistency.
What happens after I book a podcast or TV segment?
Once you book, you’ll have the option to add Media Training with me so you know how to talk in soundbites, are prepared with a story strategy that will drive sales and will show up with confidence to become a repeat guest. Through my years leading media exposure as an on-air expert on national and local TV in the professional beauty and lifestyle industry, I know exactly how to help you shape and share messaging on TV, podcasts and even social media, so it converts your dream clients and customers.
Not Sure If This Is Right For You? Let’s Talk.
You’ve been sitting on ideas that belong on podcasts and TV.
Now you have a system to get them there, and a national journalist in your corner to make sure they land.
I’ll see you inside Pearl Pitch Desk.