Tired of seeing everyone else get featured in the press and wondering “Why Not Me?”
Introducing 5 Days to Free Press — the live course + 1:1 workshop you need to get the visibility you deserve so you can grow your brand awareness and become a household name.
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Develop a specific pitch for your business that is ready to send out.
Everything you need to know to approach the press, stand out, and get featured time and again.
Refine your Story to amplify your message faster and attract new clients and customers.
Personalized Guidance from an experienced media industry veteran.
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DISCLAIMER: This is NOT some downloadable course with generic plug and play templates that you have to DIY.
Get on the Waitlist for the Next Cohort
FACTS: Getting your name in the news = Bigger opportunites = More income. If you want to get a journalist’s attention, then doesn’t it make sense to learn from one — ahem, me? As a national magazine editor and freelance writer who turned herself into a TV Beauty & Lifestyle expert, I am in the trenches, getting pitched and pitching myself. I see firsthand what hits, what misses. I’ve got the pulse on the intangibles like naunce and tone, which is what will set you apart. I’m not teaching theory. I’m teaching you what works. And I know it does considering it’s what’s enabled me to get quoted in publications like Huff Post and The Wall Street Journal and book myself on hundreds of shows from TODAY to ExtraTV.
In just 5 days I will teach you the exact steps to write a pitch that’s personalized to your brand (no writing skills required). You’ll also discover how to position your brand to attract media opportunities. What you believe is the star of your story may actually be the supporting actor. The course will culminate with a 1:1 virtual session with me where we will workshop your pitch together and so much more.
I’ve created a curriculum that includes my best insider tips and proven practices from my 25+ years in the media, and I am wrapping it with a bow so more people will discover you, so you can stake your claim as the industry Authority, and so you can enjoy the ultimate gift all of this will lead to — a growing business.
Before our first training, I will send you a workbook, and at the end of each session there will be an assignment so you come out of this class with:
An actual pitch you will send out.
The skill set to secure more publicity opportunities.
A feeling of relief because you will have unlocked the mystery of the media.
By the end of this course, you’ll see that getting your name in the news isn’t as scary, intimidating or far off as it may seem to you right now.
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An actual media pitch that you’ll send out
A skill set to pitch the media that is rooted in my proven method – the same method I’ve used to earn tons of free press from The New York Times to Access Hollywood Live.
A refined brand story and ability to properly position your product or service to the press without having to start from scratch each time you pitch a new outlet.
My insider tips to give you an ADVANTAGE over your competition so you can AMPLIFY your message faster, become known as the THOUGHT LEADER you’re meant to be and attract BIGGER OPPORTUNITIES, which ultimately leads to more INCOME.
The workbook provides thoughtfully designed worksheets, cheat sheets and resources to give you the tools to create a strategic publicity plan and write successful pitches.
Replays of the course and our private 1:1 workshop will be provided.
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Jessica B., Video Marketing Expert
“Not only was I able to gain more knowledge and confidence in how to pitch myself, but now I’m getting local and national recognition for what I’m able to do and the services I’m able to provide.”
Denise Swafford, host of My Home Town America
“I now feel great about the pitch. I’m good talking to people face to face, but writing a pitch felt like another animal. I didn’t think I came across like I wanted. This course has been very helpful. I’m confident now and got more than what I paid for.”
Kawana, B., The Beauty Bar
“I had reached out to this news reporter in the past. My goal was to gain media coverage, but I didn’t. But until I started working with Nicole, who helped me craft a founder’s story, a new pitch with a catchy headline and encouraged me to follow up with the same news reporter, once I did, almost immediately the news reporter responded and offered me a TV segment!”
Outline your Strategic Media Plan to fast track your credibility, reach more people and generate more profit. (Value $397)
Sleuth Your Source: Identify Who, Where and When to Pitch – no expensive contact database required. (Value $397)
Dive into the recipe for an awesome pitch and develop the skill set to craft yours. (Value $397)
My best pitch tips and practices; Sharpening your message; Refining your pitch. (Value $397)
Have your one-on-one session with me to workshop your pitch and tap into my industry expertise. BONUS: What to do AFTER the pitch. (Value $912)
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The workbook includes worksheets and resources to outline your publicity plan, guide you through the pitch-writing process, help you generate story ideas, implement a tracking system and more.
Taught by myself and award-winning entrepreneur and community builder, Lindsay Pinchuk, you’ll learn how to make the most of the buzz you create.
Our one-on-one session includes workshopping your pitch so it’s ready to send out, answering your questions, and tapping into my industry expertise and media network to provide you with tactical next steps to grow your business.
JJ S., owner of Bangin Brows boutique and founder of BrowFriend.
“My biggest takeaway from working with Nicole was that as soon as I implemented her pitch strategies, I realized that getting press for your business CAN be easy. I landed my first TV segment, and the exposure directly converted to 16 new bookings at my salon within two hours of my spot airing, and we also saw 386 website visitors to my product site resulting in several sales.”
Morgan B., Fashion Stylist
“Thanks for helping me draw out what’s unique about my POV and where it comes from. I think for the longest time I had shame around who I was and tried to hide it. But now I realize what a superpower it is. As a result, I’ve gotten my first feature, I’m now on a journalist’s media list and an agent who hasn’t been responsive in the past just reached out to work with me! “
Mass pitching is so 2000. Journalists can sniff out a generic pitch, and they’ll send you to the trash folder faster than ChatGPT can answer your next query. My pitch formula saves you time without sacrificing personalization.
I will meet you where you are during our 1:1 workshop.
If you want to know what it takes to get a journalist like myself to open your email and feature you or your product, it’s probably best to learn from your target (me). I bring my intimate understanding of both sides of the business and not only teach you the insider strategies and systems to pitching, but everything is personalized to you and your brand. Knowing what to do vs. what not to do could be the difference between forging or fudging a relationship with the press.
I am offering you 5 Days to FREE Press at a DISCOUNTED presale price.
For a limited time, you can reserve your spot for $797 $597.
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If after finishing the course, completing the assignments and implementing my strategies you don’t have a working pitch, I will give you your money back. All you have to do is send me an email showing your final pitch with the steps you’ve taken, and I’ll issue your refund. That’s how much I believe this program will work for you. There is no guarantee that you will get featured or earn money as your results will be determined by a number of factors that are out of my control including the actions you take following this program. But I am 100 percent confident that the content you learn during this program will prep you to gain more visibility.
I’m a former national magazine editor and freelance writer who turned herself into a TV Beauty Expert using the exact steps and strategies I’m now teaching. I’ve contributed to countless magazines and websites such as Allure, Cosmopolitan, O, The Oprah Magazine, Marie Claire, Self, Parents and Byrdie.com to name a few. I’ve booked myself on hundreds of local and national shows such as TODAY, EXTRA TV, FOX Weather, ABC, NBC and more as a beauty, fashion and lifestyle expert.
As a result of making myself visible, and growing my credibility, all kinds of opportunities were made possible such as being a guest speaker and panelist for major corporations, hosting events and presenting for top brands, moderating a popular celebrity’s book tour — a career high — and I even played myself on reality TV.
What most people don’t know is I became a PR & Media Coach by accident! During the pandemic I was on the social audio App Clubhouse and heard too many “experts” offer the wrong advice on how to pitch the media. It broke my heart to see so many creatives and small business founders invest all of this money with no results to show for it. I knew I could do better for them.
To date, every one of my clients who has implemented my methods has had media success and grown their brand awareness to take their business to the next level. I know firsthand that you don’t need to spend thousands of dollars to get publicity. And that you don’t need to be “somebody” to get featured. I am leveling the playing field because I believe everyone should have the chance to get the visibility they deserve. If you’re up to the task, I’ll show you how.
P.S. My story wouldn’t be complete if I didn’t include my biggest accomplishments — being a mom to my three young kids, Rex, Jasper and Hazel.
Shannon C., Hold The Magic
“Nicole knows how to dial in your story and get you in front of the right audience. She’s patient, kind and very knowledgeable. Before the course, I wasn’t sure which direction to go with my marketing efforts, and now I have a clear strategy. Nicole, thank you for providing a fresh perspective!”
Greg N., Realtor
“1 pitch, 1 in-studio live TV spot! Not a bad batting average Nicole!”
Jennifer B, Owner of Boxfull
“Working with Nicole was enlightening! She walked me through how to structure my pitch in an optimal way to increase the likelihood of getting booked — and it worked! She met me where I was as far as knowledge and experience (which was basically non existent) and was so patient. I highly recommend working with Nicole to increase brand awareness and help you grow your business.”
Life happens. I will share replays of each training with you. There will be Q&A at the end of each session, but the beauty of this course is that you’ll have 1:1 time with me so you will get personal attention no matter what.
Yes! Once you complete this course, you’ll be ready for my 1:1 PR Booster, which is customized to your goals. I can fill you in on that later. Or, if you want to work together one-on-one from the get-go, my 1:1 Total Media package is for you. Scroll to the bottom of this page to schedule a Discovery call with me.
Due to limited spots, there are no refunds before the course begins. If you have a reason to request a refund after completing the course and implementing the strategies, please let me know. There is no guarantee that you will get featured or earn money as your results will be determined by a number of factors that are out of my control including the actions you take following this program. But I am 100 percent confident that the content you learn during this program will prep you to gain more visibility.
We will meet via Zoom at 12pm cst each day. The training should not exceed 60 minutes, but the exact length will vary every day depending on the Q&A at the end. Our final 1:1 workshop session will be 1 hour.
That’s great if you choose to go the PR route. You’ll need a budget of at least $10,000, so if you’re going to make this investment, it’s essential you don’t end up spending your money with nothing to show for it.
This course will empower you to choose the PR agency that’s the right fit for your brand as it will equip you with skills and information required to make sure you’re being pitched to the right outlets, in a way that’s authentic to your brand, and with a message that connects with your target audience.
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