Personal branding is more important than ever. A personal brand statement can help you articulate what makes you unique and why potential employers or customers should choose you over the competition. In this blog post, we’ll give you step-by-step instructions for writing your own personal brand statement and some real-world personal brand statement examples for inspiration. Let’s get started!
What’s A Brand Statement, And Why Do You Need One?
A personal brand statement is a one or two-sentence tagline that briefly describes what you do and why you do it. It should be memorable, unique, and differentiated. Your personal brand statement should also capture the essence of your professional persona in an interesting, catchy way.
Most importantly, your personal brand statement should be authentic to who you are and what you do best. Think of it as your elevator pitch – when someone asks you what you do, this is how you’ll answer them.
How Long Should a Brand Statement Be?
A brand statement should be one or two sentences long. That’s it! Trying to cram too much information into your brand statement will only make it confusing and difficult to remember.
What Makes A Strong Personal Brand Statement?
Now that we’ve answered the question, “what is a personal brand statement?” it’s time to dive into what makes a good one. Here are a few tips:
Make It Memorable: A great brand statement should be easy to remember so that when someone hears it, they can easily recall who you are and what you do.
Be Unique: Your own personal branding statement should capture what makes you unique and different from your competition. What can you offer that no one else can?
Be Succinct: As we mentioned before, an effective personal brand statement should be one or two sentences long. Any longer, and it will lose its impact.
Make It Authentic: Your brand statement should accurately reflect who you are and what you do. Don’t try to be someone you’re not – it will only backfire in the long run.
Now that we’ve gone over what makes a good brand statement let’s take a look at actual steps for writing a personal brand statement.
How To Write A Personal Brand Statement
It’s time to give you some tips on how to write one. Here are a few points to keep in mind:
Write Down All Your Skills
Start with a free form list. Later on, narrow it down. This may appear to be too simple, but when you’re seeking for specific expertise or talents that only you and a few others possess, it can help a lot.
If you’re a beauty consultant, your list might be something like: highly conversant with fashion trends, excellent at customer service, and great at building relationships.
If you’re a software engineer, your list might be: able to grasp complex systems quickly, good at problem-solving and debugging.
Once you have your list, it’s time to start thinking about who your audience is.
Find Your Target Audience
Before you start writing your brand statement, you need to know who you’re targeting. This will help you determine what to include in your statement and how to phrase it.
The most successful personal brand statement examples will attract the attention of a specific audience for particular reasons. For instance, “I assist Los Angeles families in making permanent memories through timeless photographs.”
Take a look at how it addresses key aspects of the business, including the area, the typical client, the service, and the benefit. Meanwhile, the statement is made up of only twelve words.
Let Your Audience Know What You Can Do For Them
When writing your personal brand statement, be sure to focus on the benefits of working with you. What value do you bring to the table? How will you make your employer or customers’ lives easier? Answering these questions will help you hone in on what makes you stand out.
For example, let’s say you’re a great salesperson. But so is everyone else who’s applying for the job. So how do you stand out? You do this by focusing on specific benefits they can get by working with you, such as: “I have a proven track record of increasing sales by 20% in my previous role.” Or “I’m excellent at building relationships and have a deep understanding of the product.”
Identify A Word Or Three That Represents Your Brand
Now that you know what makes you unique, it’s time to distill it down into one or two words that capture the essence of your brand.
These could be adjectives like: creative, innovative, and results-oriented. Or they could be nouns like: team player, problem solver.
If you’re having trouble identifying the right word or phrase to represent your brand, try thinking about how others would describe you.
What do people compliment you on most? What do you hear over and over again? That might be a good place to start.
Put It Together In A Few Sentences
You finally have all the pieces of your personal brand statement! And it’s time to put them together into a few sentences. Remember, your statement should be clear, concise, and easy to remember.
Where To Put Your Personal Brand Statement
You’ve just created your personal brand statement, so what do you do with it now? Well, one place you can put it in is your social media profiles like LinkedIn or Twitter bios since future employers could see you there.
And it may help your resume stand out among the crowd, so consider putting it at the top near your name.
It also works well as a tagline in an online portfolio. You may find it beneficial to utilize variants on different social media platforms as you get comfortable with it.
Personal Brand Statement Templates
Now that we’ve gone over what a personal brand statement is, why you need one, and how to write an effective one, it’s time to give you a few templates to get you started.
- I help individuals develop new possibilities in their businesses and professions.
- I’m a personal trainer who focuses on weight training and mobility.
- I assist authors in gaining exposure on untapped promotional platforms, allowing them to promote their work.
- I work with large corporations with stagnant product cycles to develop new product ideas.”
Here are a few more personal brand statement samples that focus on generating action:
- I help CEOs transform their brand in just 30 days. So far, I’ve assisted 500 happy clients.
- I help companies grow by finding scalable growth tactics that they can start implementing right now.
- I manage and focus nonprofit activities around their actual goal so they may make the most of their efforts.
As you can see, these personal brand statements are all different. But they have a few things in common. They’re all clear, concise, and action-oriented.
Strong Personal Branding Statement Examples
Here are some real word examples of personal branding statements. These branding statements have absolutely nailed it and are compelling, engaging, and extremely effective.
1. Claude Silver (Chief Heart Officer at VaynerMedia HR/People)
“I’m Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all.”
This is a great personal brand statement example because the position of Chief Heart Officer is one that’s unique to silver (CHO).
And for those who don’t know what it means, she explains it in her personal branding statement. Her value lies in inspiring emotional optimism in everyone.
She has discovered a method to make it work, even if you don’t believe there’s money in it or that it’s too broad.
It’s almost like a teaser personal branding statement, and she certainly puts her priorities and principles in life out there.
2. Simon Sinek
“We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are and end the day fulfilled by the work they do.”
This is based on Sinek’s personal beliefs, but it is presented as “we imagine.” This may sound like a mission statement rather than a personal brand statement.
However, it’s still an excellent illustration of how you can combine your own mission or values with the work you enjoy to develop your own unique branding statement.
It addresses the issue Sinek attempts to solve: inspiring individuals to wake up every day feeling safe and fulfilled.
Who doesn’t want that? It is, nevertheless, unusual for companies to claim that’s what they offer. And that is what sets this apart from the rest. It is genuine and uncommon.
3. Chris Do
“Loud Introvert With A Big Mission: Teach 1B people how to male a living doing what they love.”
Chris Do uses his personal branding statement to tell the tale of his professional life – what he accomplished in the past and what he’s concentrating on presently.
It functions as a mission statement for his profession and a representation of what he values.
Chris’ statement stands out because of the scale he is concerned about and his focus on inclusivity by expanding his company’s horizons.
Conclusion
A personal brand statement is a great way to communicate what you’re all about professionally. It can help you stand out in a crowd, be memorable, and attract opportunities.
By thinking about what you want to achieve and how you want to be perceived, you can write a great personal brand statement that will serve as your guidepost in your career journey.
Now that you know all about personal brand statements, it’s time to start writing your own!
