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PR without the Price Tag

Land Your Dream Press & Partnerships — no big-shot budget, big-wig connections or publicist required.

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LIVE COURSE + 1:1 WORKSHOP

1:1 TOTAL MEDIA PROGRAM

1:1 POWER SESSION

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The Today Show

Access Hollywood Live

New York Times Sunday Styles

Allure

Refinery29

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🥐 We laughed, we shopped, we ate, we toured, we

🥐 We laughed, we shopped, we ate, we toured, we made memories that will last a lifetime.

I had no idea how much I needed this girl’s trip with family and friends who are family, and I am so grateful I got to have this experience.

Thanks to @mjforemandaitch for hosting us, introducing us to magical places in Paris, and for being my social media photographer 😂

Already missing you and @julie.pearl.slater, @ktfcohen, @mwinteriordesigns. And can’t wait for next time with @melissafleisher!

P.S. if you are going to Paris, do not miss
@fondationlv
@galeriediorparis

Xoxo

#girlstrip #galeriedior #lvfondation #parismuseum #travelparis

I’m NOT Canadian, so how the heck am I the only

☕️ I’ve got something brewing behind the sce

☕️ I’ve got something brewing behind the scenes that’s gonna hook you up if you are a small biz founder wanting press.

I can’t wait for it to be ready, so I can finally spill the beans 😀

#prtips #smallbusinessvisibility #5daystofreepress #pressforsmallbiz #publicitysupport #visibilitycoach

@cheekycopy

It’s an unsettling feeling when you apply to be

It’s an unsettling feeling when you apply to be a speaker at a summit when you know other “known names” will be presenting.

Equally weird is emailing someone you’ve never met and shooting your shot to be featured in their magazine.

I know it all too well.

I sent cold pitches to the Today show for almost a year before I got the first yes!

While that YES was the most gratifying, validating feeling, I don’t want you to have to experience the angst and second guessing that can creep into your mind when you’re simply trying to get the word out about your business.

It really can get you down.

You’re either feeling defeated because you have been trying to get press but nothing is happening or you want to see your name in the news but aren’t sure how to make that happen.

Here’s the thing: Instead of immediately assuming you need a ton of money to get featured or that no one cares about your service, story or product, I always remind my clients that the people behind the media are just people.

Like me! I’m a PR coach by way of being a journalist. Suddenly, pitching feels less intimidating because my clients can imagine me as their target vs. “media.”

So if you’ve been feeling like you’ve been putting yourself out there but aren’t making a dent, please don’t assume the press isn’t interested in you. It could be that your pitch needs tweaking, the outlet doesn’t cover the type of product you offer or a host of other reasons.

Just look at what happened to my former client Ellen, who is a health coach:

“I recently acquired a speaking gig with a large corporation! Although I did not meet the specific requirements I threw caution to the wind and approached the request with the tools and mindset you helped me to develop and sharpen. I nailed it and got it. Woo hoo!”

#foodforthoughts #prtips #publicitystrategy #smallbusinesspr #mentalgame #clientwin

We weren’t having a Bar Mitzvah party…until we

We weren’t having a Bar Mitzvah party…until we were…just 3 months before the Bar Mitzvah date. We somehow pulled this off! The planning was fast and furious, and that’s how the day felt too in the best way possible.

So here’s the story of how this all came together in a matter of weeks. Even though we planned this last minute, it ended up being a blessing.

There were less options in terms of venues and vendors, but it helped me make quicker decisions, and I still feel like I hit the jackpot. Even if we had a year to plan this party, I still would have chosen every single vendor we were fortunate to work with.

Rex wanted a sports theme (shocker). I didn’t want a room full of basketballs. Instead, my vision was to create a sports-inspired party without being so literal, so I used the current New Balance commercial as my inspiration for the creative direction.

For the table decor we used textures and materials such as nets for 🏀, ivy for Wrigley Field, faux leather for 🏈. For the actual table surfaces we incorporated graphic elements such as the stitching from a baseball ⚾️.

We added a lot of details to personalize the event including the RexBucks station serving pink drinks, refreshers and other goodies.

We created a StockRex station that was full of fun merch including hand-picked age-appropriate beauty products of course 😉

At the end of the night we gave everyone “One Last Dose of Fun” with their own ReXscription to take home.

I couldn’t have done this without the help of my mom by my side as she is the queen of an epic tablescape, but she’s not for hire 😉

For anyone who is planning a party, I highly recommend our talented all-star team of vendors.

Shoutout to our amazing event planner Rachel at @rbs.events.
Decor by @chicagoballooncompany
Logos and branding by @bynaomi.co
Thanks to the BEST DJ ever @bizarentertainment @mohawkmonster3 had us dancing the entire night.
Photog: @pjphotolab (can’t wait to see the photos!)
Video: @xpressvideoproductions
Photobooth: @photoboothtimechi
Airbrush: @marcrothart
Montage: @4suredjs
Venue: @chicagosportsmuseum

#barmitzvahdecor #sportstheme #barmitzvahparty #tablescape