Almost every business wants to get its name out there, but not everyone knows how to do it without spending a lot of money. In this blog post, we will discuss some easy ways to get free PR (Publicity) for your business so you can stop wasting money. There are many different methods that can be used, and we will cover as many of them as possible in this article. So if you’re looking for ways to promote your business without breaking the bank, read on!
What Is Publicity (PR)?
Publicity is basically any form of promotion for your business that is not paid for. This can include things like news articles, interviews, press releases, and even social media posts. Getting free publicity is a great way to get your business name out there without having to spend any money on advertising. And the best part is, it can be extremely effective.
There are a few different ways to get publicity without hiring an expensive pr agency. You send personalized pitches to news outlets, reach out to bloggers and influencers in your industry, or even post about your business on social media. Below, we will discuss each of these methods in more detail.
How To Get Free PR
Here are 12 ways to get free PR for your brand:
Write A Good Pitch
One of the best ways to get free PR for your business is to write a strong pitch. Just remember a pitch is different from a press release. A Pitch is basically a short, compelling story that tells potential media outlets why your business is newsworthy. When writing your pitch, be sure to keep it concise and include all of the essential information. Additionally, make sure that you target your pitch to the right media outlet. This will increase your chances of getting covered.
When writing a pitch, remember the 5 W’s and 1 H. Who, What, When, Where, Why, and How. Answering these questions will help you create a strong pitch that media outlets can’t resist. If you’re looking for a little guidance, Nicole Pearl is a great resource to have, as she has the ultimate guidebook on how to do it yourself. Nicole Pearl will work with you to teach you how to do your own pr and to get a deeper understanding of the ins and outs of the pr game, as well as gain invaluable insider knowledge on how to do it yourself.
Piggyback On Existing Trends
A fantastic approach to generate free pr for your organization is to seek out trends or significant stories in your sector that are linked with your area of expertise and comment on them. You can search for major trends on a few sites like Wall Street Journal, New York Times, Variety, etc.
With the current fast-paced news cycles, having someone who can offer context or provide a local perspective on a big, complicated story might be pretty useful for journalists. This helps position you and your company as an expert in your field and also helps get your name out there to a wider audience. And if you can become a reliable source of information for journalists, they will be more likely to come to you when they need quotes or commentary on future stories, generating free pr for your business.
Be Active On Social Media
When we say be active on social media, we don’t mean that you need to have a huge social media following that constantly engages with your posts. It means that you should regularly post interesting and relevant content.
If you can build up a good relationship with influencers in your industry, they may be willing to share your content with their followers. You can also use social media to pitch story ideas to journalists. Many reporters are always on the lookout for new story ideas, and if you can give them a heads up about something interesting that’s happening in your industry, they may be interested in writing about it.
Build Deep Relationships with Journalists And Media Outlets
Building strong relationships with journalists is another route you can follow. When you have a good relationship with a journalist, they are more likely to think of you when they are working on a story that’s relevant to your business. You can build relationships with journalists by:
– Sending them timely information and updates about your company
– Responding quickly to their requests
– Offering to be a source for future stories
By building deep relationships with journalists, you will not only get free PR but also develop a valuable partnership that can benefit your business in the long run. If you would like to learn more about media relations, click on this link.
Grow A Facebook Or Linkedin Group
A strategic way to get free media coverage for your business is to grow a Facebook or Linkedin group. This is a great way to connect with potential customers and build relationships with other businesses.
Be sure to promote your group on your website and social media, and post interesting content that will keep people engaged. You can also reach out to reporters and tell them about your group, and you may be able to get some free publicity that way.
Do Good And Share Your Social Mission
Many businesses are focused on making a profit, but there is an increasing trend of businesses that are also focused on doing good. If your business has a social mission, make sure to share it! People care about stories, so the better you are at sharing your story, whether it’s your founder’s story or the positive impact you are striving to make, the better your chances are of the media wanting to cover you.
You can share your social mission on your website, in your pitches, and on social media. You can also reach out to reporters and tell them about your mission and how you’re working to make a difference.
Give Your Readers A Reason To Care
At the end of the day, people are more likely to care about your business if you give them a reason to. What makes you unique? Why should people care about what you’re doing? If you can answer these questions, you’ll be on your way to getting free publicity.
One way to do this is by sharing stories about how your business has helped others. This could be in the form of testimonials, case studies, or even just blog posts about how your product or service has made a difference in someone’s life.
Another way to give people a reason to care is by being active in your community. If you’re making a positive impact in your local area, people will be more likely to pay attention to your business.
Attempt To Set Or Beat A Record
One attention-grabbing way to get free publicity for your business is to attempt to set or beat a record. This could be anything from the biggest, the longest, the fastest, etc.
Of course, you’ll need to make sure that your record attempt is newsworthy and that you have a solid plan in place before you try to break any records. But if you can pull it off, it’s a great way to get your business some free publicity.
Participate In Trade Shows And Events
Participating in trade shows and events can also yield free publicity for your business. This is an opportunity to network with other businesses and journalists, and it’s also a chance to show off your products or services.
Be sure to have some good press materials on hand, and don’t be afraid to reach out to reporters who are covering the event. You may be able to score an interview or even get your business featured in a story.
Do Something Unexpected
One classic way to get free publicity is to do something unexpected. You can pull off an impressive stunt, or release a new product that’s completely different from anything else on the market.
Whatever you do, make sure it’s newsworthy and that you have a solid plan in place before you try anything too crazy. But if you can pull it off, it’s a great way to get your business some free publicity.
Do A Search On Google News
One easy way to find stories about businesses like yours is to do a search on Google News. This will show you all of the latest news stories about businesses in your industry, and it’s a way to get ideas for how you can promote your own business.
You can also use Google News to find reporters who cover your industry, and you can reach out to them and tell them about your business. You can also search google trends to find out what’s trending in your field.
Host A Reddit AMA
An AMA, or “Ask Me Anything,” is a popular feature on the social news site Reddit where people can ask questions to a designated individual in real-time. AMAs are often used by celebrities and public figures to connect with their fans, but they can also be a way to promote your business.
To do an AMA for your business, you’ll need to first create an account on Reddit. Once you’ve done that, you can join relevant subreddits and start posting interesting content. You can also reach out to other businesses and offer to do an AMA with them.
Be sure to promote your AMA on your other social media channels, and be sure to answer all of the questions honestly. Doing an AMA is a useful way to get free publicity for your business, and it’s also a way to connect with potential customers.
As you can see, there are a number of ways to generate free media coverage for your business without spending a lot of money on a pr firm. Just be creative, be resourceful, be willing to put in the work, and know how to write a pitch. If you do all of those things, you’ll be sure to get some free publicity for your business. Thanks for reading! We hope this was helpful! If you have any questions, feel free to leave a comment below.