You’ve put a lot of work into your branding. You’ve developed a logo, created a marketing strategy, and come up with a tagline that encapsulates what your company is all about. But all of that effort can go to waste if your audience doesn’t trust you...
What does it mean to be a spokesperson? What are the key traits and behaviors of an effective spokesperson? Why are spokespersons necessary for media relations? This blog post will explore what it takes to be an effective public representative for your company or...
Do you have a creative project that you need help getting off the ground? Are you confused about where to start or what steps to take? If so, you may want to consider hiring a creative consultant. Creative consultants can help with everything from developing ideas to...
Publicity is one of the most important aspects of any business, yet it is one of the most commonly misunderstood. Many small business owners believe that if they create a good product or service, customers will come to them naturally. While this may be true in some...
Have you ever seen people on TV who seem to have the perfect job? They’re charming, interesting, and knowledgeable about a variety of topics. They make it look easy to talk in front of a crowd. Do you think that might be something you would be good at? If so,...
