You Don’t Have to Be the Loudest to Land the Kind of Press That Will Change Everything
For beauty, wellness and fashion founders & service providers who are ready to get featured, known and own their PR
You Don’t Have to Be the Loudest to Land the Kind of Press That Will Change Everything
For beauty, wellness and fashion founders & service providers who are ready to get featured, known and own their PR
“PR is no longer a mystery.”
“Knowing Nicole’s trade secrets gave me control, whether I chose to build my own PR team in-house or go with another firm.”
— Julia Kang-Reeves, CMO, Earth Therapeutics
“PR is no longer a mystery.”
“Knowing Nicole’s trade secrets gave me control, whether I chose to build my own PR team in-house or go with another firm.”
— Julia Kang-Reeves, CMO, Earth Therapeutics
You’ve spent thousands on a PR firm
but had no idea what they were doing most of the time...
and were underwhelmed with the results
Your press mentions didn’t do much for sales and you weren’t sure about what to do next.
You’ve sent the pitches, but rarely get a response. Even with all that effort, there’s still a shroud of secrecy around what actually works.
You feel like the PR advice is ‘shout louder, yell more’…but that’s not the type of business owner (or team) you run.
When it comes to PR, you’re still wondering…
How do I write a pitch that gets read?
Who do I send it to?
Why did that last one fall flat?
Or, am I going down the right PR route?
But you know that free publicity could change the game for your business.
You don’t need to feel like you have to shout from the rooftops.
You want relationships that foster visibility and build momentum in your business for years to come.
You just need someone who knows how editors think — and actually cares enough to show you — so you get the press you want when you want it…and know how to turn this visibility into more sales and bigger opportunities.
Hey, I’m Nicole.
I know what makes a pitch land because I am a journalist, the on-air expert, and the entrepreneur building visibility from the ground up.
I started teaching PR because I watched brilliant business owners get silenced by bad advice and overspend on false promises — and I knew it didn’t have to be that way.
Let’s skip the guesswork, the gatekeeping, and the $10 K/month PR retainer agency fee with…
Land the kind of press that builds your authority, fuels your visibility, and opens doors you never thought were possible…
For founders and small teams who want to land meaningful press, build real relationships with editors and turn visibility into the kind of momentum that moves your business forward (in your voice, on your terms), so PR is easier, strategic, and lucrative.
It’s so much more than a quote or product placement.
It’s visibility that doesn’t just look good—it pays off over and over again.
Inside Press Concierge, you’ll…
Know exactly what to say, who to say it to, and how to say it {so your pitches land instead of linger}. It’s amazing what can happen once you learn the tricks of the trade.
Have an easier time sharing your brand story because you’ll realize how to position it in a way editors actually want to hear.
Build real relationships with journalists, producers, and hosts—so real they’re following you, watching your moves, and sliding into your DMs with press opportunities
Learn how to find contacts and get featured in top-tier outlets {without hiring a $10k/month agency or investing in expensive databases}
Increase credibility… brand awareness… open doors to bigger opportunities—partnerships, speaking gigs, getting into retail stores… and more sales.
BONUS: You get your own custom TV Pitch Bot and Podcast Pitch Bot built specifically for your brand, so you’ll have newsworthy TV and podcast pitches in minutes.
Because who doesn’t want it all to be a little easier?
What to Expect
Personalized support from me, a national journalist with 25+ years on both sides of the pitch, and the network of journalist colleagues and connections to prove it.
We’ll build a uniquely you visibility strategy that…
- meets you where you’re at
- gets you featured in the outlets that matter — and actually turns that attention into sales, clients, and long-term credibility
- equips you with contacts and assets such as media pitches so you know how to stay visible long after our 3 months together.
3 Months of 1:1
Eight private sessions, just you and me (and your team, of course, if you have one. Gotta build sustainability–I get it).
We’ll create and execute your strategy together. Everything is tailored to you (and your team), your business, your goals, and your comfort zone.
No Going It Alone
Need help with a reply between sessions? Wondering if your follow-up hits the right tone? You’ll have unfettered access (within reason, of course. Always working on those boundaries) to me via email or DMs between sessions for reviews, gut checks, timely PR opps and momentum-keeping nudges.
Private Press Leads + Personal Intros to My Network
I’m not gonna lie, this is worth its weight in gold. You’ll have a targeted media list, with room for warm intros, and hand-delivered visibility opportunities (think brand collabs, media coverage and speaking gigs) from my personal network—because yes, access matters! And with over 25 years in the industry, I’ve got the access.
Custom Pitch-Writing Bots (Built for Your Brand)
You don’t get “AI-generated pitches.” You get a private suite of custom-trained bots designed specifically for your brand, your voice, and your visibility goals. These bots write your TV, podcast, and print pitches exactly the way I would—strategic and journalist-approved.
I don’t believe in generic AI copy, and I won’t let it touch your outreach. Every bot is trained to think like a journalist, pitch with intention, and protect your credibility—so your emails sound personal, polished, and pitch-perfect every single time.
Done-With-You and Done-For-You Support
My eyes and feedback on your press work so that you get more YESes. Hate writing pitches? Second-guessing what to say? Don’t have time to finesse that email? Take a rough stab—or don’t—and I’ll help craft, shape, and polish it so it lands with the right people, the right way. I have your back.
Customized Strategy, Not Templated Tactics
Your business, mission, story is unique. That’s the angle that stands out. So we’ll get you what matters for you. Maybe it’s media training. Perhaps podcast prep. Or new positioning for your brand and About Story. We’ll build what your business needs now and what will keep building that visibility long-term.
When we’re done, you’ll have:
LIMITED SPOTS AVAILABLE
I only take 3 private clients at one time to ensure every founder gets true all-access, high-touch support.
Plus, a girl needs her beauty rest.
1:1 PR Client Success Stories
She Helped Me Find—and Articulate—My Brand’s True Voiced
“”I can’t say enough about Nicole Pearl. I’ve been working with her for the past month, and she’s truly helped me find the voice of my company—and more importantly, how to articulate that voice. I’m a ‘wicked’ skeptic when it comes to investing in things like this… but she’s 1,000% worth it.
Fun fact: my husband was in the background during my first Zoom call with Nicole. When I hung up, he said, ‘You have to work with her.’”
The Strategic Guidance Our PR Team Needed
“Nicole provided consultancy services to the PR department of the company I work for, and she is a joy to work with. Her wealth of knowledge was invaluable to the organization, helping us scale our operations and setting us on a path to expand our PR business.”
Already Booked for TV Segments After Working With Nicole
“Nicole is amazing! Definitely jump on her waiting list. We recently worked together and I’m already booked for TV segments to promote my book, Gut Driven! She made me completely TV-ready with strong talking points and tips to drive home my message.
We also polished my ‘about’ story, website, and social media platforms to attract more media and clients. Her expertise has truly set me up for success.”
Let’s make sure you’re in the right place…
to get the visibility (and credibility) that is strategic and long lasting… far beyond a one-off product placement or quote.
We’re the perfect match if…
You’ve got a product or offer more people need to know about and you’re ready for more people to hear it
You’ve landed some visibility before (or tried to), but it felt scattered, slow, or down-right confusing
You’re tired of pitching with no wins and wondering what you’re doing wrong
You’re ready to make visibility start working for you, without performing, over-explaining, or trying to sound like someone you’re not
You (or you + your small but mighty team) are committed, and want someone in your corner who knows exactly how this world works
You want personalized support from someone who actually IS in the media and knows exactly what’s working today.
This is not for you if…
You’re looking for press for press’s sake, rock on, but we’re working with making business goals come true over here
You’re not open to feedback or collaboration
You’re looking for someone else to do it all for you. PR firms are great for that! But I’m all about empowering you and your team to keep going after we’re done
You want visibility without building any relationships. Not my game. Around here, we build for longevity–like the best sun care routine out there
About Me
Hey, I’m Nicole—former NYC beauty editor (Devil Wears Prada-esque: The clothes were on point. Expectations, high. Pace, fast. Co-workers, way nicer… and FYI my devil preferred Stella McCartney), on-air beauty and lifestyle expert, and the one you call when you’re ready to land PR that actually means something.
I’ve been on both sides of the pitch: running down Manhattan streets chasing deadlines and sitting in the journalist’s seat deciding what (and who) gets covered. I’ve written for InStyle, Allure, and O Magazine, I’ve been featured in Forbes and The New York Times and have appeared on TODAY and ExtraTV.
… Basically, if you’re in the beauty, lifestyle or wellness world, it’s a no-brainer that you should be working with me.
But here’s what most people don’t see: while I was working in national media, I also built my own brand from scratch. I learned that visibility is more than a vanity metric; it’s what builds trust, grows your business, and gets the right people to say yes.
Now I teach founders how to do the same, without the gatekeeping, performance pressure, or $10K/month agency fee.
Because you don’t need to be the loudest in the room to get noticed.
You just need the right plan, the right pitch, and someone in your corner who’s done this before and can provide the inside advantage.
One other thing:
I admit that i’m skeptical. I’m a jaded journalist. I mean, as a beauty editor, I’ve seen it all… I get a million pitches. My beauty closet is exploding with products I’m sent. I’ve literally tested thousands of products. So this is why I tell it like it is and don’t waste your time. Cuz what you may think is a great story angle or pitch is actually boring to me. If you really want to know what will make me fangirl you and want to feature you or what actually makes your brand newsworthy, then let’s cut to the chase and work together.
High-Touch PR Support to Elevate Your Brand, Credibility, and Visibility with Nicole Pearl
1:1 Press Concierge
3 months of high-touch, all-access support- A personalized PR plan designed to grow with you
- Done-with-you and done-for-you pitch support
- Custom, targeted media list built for your business.
- Access to my press leads + trusted network
- Social Media content strategy
- Eight private strategy sessions over 3 months that meet your schedule
- Between-session access via email or DMs
- BONUS: Get your own Personalized TV Pitch Bot and Podcast Pitch Bot.
The Press Concierge Promise
This is high-touch, personalized support. You’ll basically have a publicist in your back pocket, but operating from a journalist’s lens, supporting you in building long-lasting relationships for PR and press opportunities on repeat.
So no, there are no refunds. But here’s what I can guarantee:
You’ll walk away with a custom media plan, a press-ready pitch, and a skillset that pays off long after we’re done.
Because I’m not just getting you through the door—I’m showing you how to keep walking through it.
Still got questions? Perfect. I love questions.
Let’s get you answers.
Q: I’ve already taken PR courses. How is this different?
A: Most courses give you templated advice meant to work for everyone, and deep down we all know… that ends up working for no one.
This isn’t that. You’re not getting a recycled framework.
You’re getting a visibility strategy custom-built for your business, your goals, your audience, and your voice, by someone who actually worked on staff at a magazine, decided what products to feature, which experts to interview, and stories to tell and knows what editors and producers want.
Q: I don’t have time to write pitches. Will this still work for me?
A: Sure will. This is part done-with-you, part done-for-you. Bring a rough draft (or not), and I’ll help you shape it, edit it, or write it—so you’re never stuck staring at a blinking cursor…or copying a chat GPT-generated pitch – a journalist’s worst nightmare.
Q: What if I’ve pitched before and got crickets?
A: That’s more common than you think! And usually it comes down to positioning, timing, or sending the wrong thing to the wrong person.
I’ll help you fix that with a press-ready pitch and my unique, Follow-up Formula so your next outreach actually gets read.
Q: What kind of support will I get?
A: You’ll get 8 private sessions over 3 months, press concierge access, plus email and DM access between calls for ongoing support. This is all-access support with real-time feedback, hand-holding when you need it, and nudges to keep the momentum going.
Basically, I’ve got you
Q: Will this help me get on TV or big-name podcasts?
A: Yes!!!… if that’s part of your visibility goals.
Whether you’re looking to get on TODAY, guest on top-tier podcasts, or land digital features, we’ll tailor your strategy to get you there. Media training, messaging support, and pitch prep are all on the table.
Q: What will I walk away with?
A: A custom media plan.
A” pitch that gets responses.
A” targeted media list.
A:Your “about” story polished to perfection.
A” social media strategy that will attract publicity and buyers.
A repeatable skillset you can use again and again to grow your visibility long after our work together ends.
Q: Why now? Can’t I wait until next quarter?
A: You could… But what if you landed Good Morning America or Vogue or that top 10 podcast spot next week? Where would you be in your business in 3 months? Now the question is, should you wait for that or go get it now?
Let's Talk Options
You could hire a traditional PR firm.
You could absolutely join a big PR course.
Or… you could get high-touch, personalized support from someone who’s actually sat in the seat of the press who you’re pitching.
Let’s look at those options a bit closer, shall we?
OPTION 1
The PR Firm
✔️ Gets you press. They sure can!.. if they can get you in front of the right people
✖️ You don’t learn the strategy, see those pitches, who they’re pitching, or if and why you weren’t chosen when you aren’t
✖️ You stay dependent on their contacts
✖️ $10K/month 6-month retainer, aka $60k investment and up
OPTION 2
The Big PR Course
✔️ Teaches general strategies. You’ll learn PR 101 tactics, for sure
✖️ One-size-fits-all approach
✖️ You’re one of hundreds
✖️ You still have to figure it out yourself, implement on your own, and you’re never completely sure you’re doing it right
OPTION 3
1:1 Press Concierge
✔️ Strategy built for your unique business
✔️ Press-ready pitches + personal targeted media strategy created for busy founders who don’t want PR to be their full-time job
✔️ Done-for-you and done-with-you support
✔️ Real-time access, real relationships, real results
✔️ Learn it once, use it forever
✔️ Get your own custom TV Pitch Bot and Podcast Pitch Bot
✔️ $8000 for three months—no retainer required (payment plans available)
Because visibility shouldn’t be a mystery, a performance, or a paywall.
It should be a skill you own.
One past client said it best:
You’re not wrong. There is a velvet rope.
I’ve been on both sides of it. Writing the stories. Landing the segments. And building a brand of my own from scratch.
And here’s what I know:
Getting featured is great.
But getting featured strategically—in a way that drives trust, sales, and long-term growth?
That’s where the magic is.
1:1 Press Concierge isn’t for the founder who just wants to “show up” more.
It’s for the one who’s ready to turn visibility into a stepping stone to make all their business dreams come true.
To stop chasing one-off features and start building real momentum.
I’ll walk you through it, pitch by pitch.
And when you’re ready to hand over the reins? I’ll be there to take it off your plate, too.
Let’s make your visibility work harder for you.